(January 30, 2012) There is a growing concern within the global community of eating disorders professionals about body shaming and weight prejudice in public endeavors to reduce obesity (see, for example, this recent NEDA press release). While efforts to improve public health and well-being are applauded, it is of concern when shame, blame and ridicule are used for such a purpose. Research points to the adverse impact of body shame, which is associated with eating pathology. Also concerning is the parent-blaming evident in many awareness-raising campaigns about childhood obesity.