In August, WW, formerly known as Weight Watchers, a company founded in 1963 to promote weight loss among Americans, released Kurbo, an app for children ages 8 to 17 years old to track their weight, diet, and activity. Immediately upon release, WW was deluged with protests and recriminations on social media from eating disorders specialists and community advocates. Mainstream media too published harsh critiques of the app, including a trio of negative pieces in the New York Times , by writers Harrison , Sole-Smith , and Klass , and accusations that the company was targeting children to create the next generation of lifelong dieters and thus WW customers.
Even leading clinical scientists in the field of pediatric weight management greeted the app with some trepidation . Pediatric weight management clinical specialists Michelle Cardel of University of Florida College of Medicine and Elsie Taveras of Harvard Medical School did not come out against the app, but the “friendly fire” critiques ...